Showcase architectural designs with photorealistic 3D renders. From large-scale developments to bespoke projects, we partner with architects, developers, and designers to create visuals that add marketing value, drive off-plan sales, and elevate presentations. Our stunning architectural CGIs turn concepts into captivating visual stories that leave a lasting impression.
From fully 3D computer-generated renders to seamlessly composited photomontages, we ensure that your CGIs are photorealistic and stand out from the crowd.
Make a lasting impression on clients and promote your services with expertly crafted architectural renders that highlight every single detail of your designs!
Accelerate your sales and marketing with accurate 3D architectural visualisations that allow you to showcase your development before construction even begins.
Architectural visualisations encompass a range of formats, each offering benefits depending on a project’s goals and target audience. From static 3D architecural renders and photomontages to cinemagraphs and animations, each visualisation type serves a specific purpose. Understanding the strengths of each format can help to select the most effective option, ensuring that your vision is communicated with clarity.
A still image of a development within a fully modelled 3D environment allows complete control over composition, lighting, and materials. It is a perfect approach for projects where on-site photography isn’t feasible or when more flexibility is needed to explore different perspectives and visual styles.
A composite image that blends a 3D rendered model with an existing photograph, integrating new 3D elements into a real-world setting. Allowing the proposed development to appear naturally within its environment, aligning lighting, perspective, and materials to achieve a realistic and contextually accurate visualisation.
Offer a bird’s-eye view of a development, showcasing it within its broader environment. Aerial architectural CGIs can be produced as a fully modelled 3D scene or by integrating a 3D model into aerial photography. This approach is ideal for illustrating a project’s scale, layout, and relationship to its surroundings.
A predominantly still image with a subtle, looped motion, a cinemagraph bridges the gap between a static architectural CGI and a full animation. It adds the interest of motion without the added time and expense of full animation, making it an ideal choice for digital marketing and social media campaigns, where it can capture attention and boost engagement rates.
Guide viewers on an immersive journey, showcasing a development and bringing it to life. Animations are highly effective for digital marketing, engaging audiences and building stronger emotional connections. This approach can also effectively incorporate live-action footage and dynamic motion graphics. Find out more about how our animation services can elevate your project’s storytelling.
The architectural visualisation industry is filled with options, from freelancers and in-house artists to specialised studios, capable of creating 3D renders. So, what sets us apart and makes us the ideal choice for your next project?
Architectural visualisation (or arch viz) is the art of creating visual representations of architectural designs before they are built. While architectural renders were once drawn by hand, the industry has transformed with the advent of 3D rendering technology, making photorealistic computer-generated images (CGIs) the standard.
In 3D rendering, software is used to build 3D models of buildings and environments, which are then rendered to create realistic images that accurately capture the lighting, textures, materials and architectural details. The purpose of an architectural render can vary significantly depending on the project’s goals. Whether it’s refining a design concept, presenting ideas to clients, or generating interest for off-plan marketing to the public.
Learn more about the 3D architectural rendering process in our detailed post on 3D visualisation services that breaks down each step from concept to the final render.
The cost of an image primarily depends on the type of render and the complexity. Factors such as ultra-high-resolution outputs, tight deadlines, or additional revision rounds can also impact the price. The complexity of a project is determined by its scale and the amount of 3D modelling needed. For an accurate quote for your project, please contact us.
Of course! While we strive for photorealism in most of our renders, it isn’t always the goal. Depending on the project’s nature and design, a more abstract, painterly, or conceptual style may be the better choice.
In most cases, visualisation studios can produce visuals of significantly higher quality. The choice largely depends on the purpose of the renders. If you’re simply exploring design options during the initial development stages, it may not be necessary to invest in studio-level quality. However, if your goal is to impress the competition, create presentations that win over clients, or develop compelling marketing content, then partnering with a 3D rendering studio is your best option.
We can also collaborate with your team, picking up where they left off. This approach works well for architects who create in-house renders to aid the design process but later hand off to a visualisation studio for polished marketing visuals.
There are many freelancers in the world that produce architectural renders, often at a lower cost than visualisation studios. However, hiring a freelancer can carry considerable risk. A freelancer may not be able to guarantee the quality of the work or that it will be delivered on time, and issues with organisation and communication can end up wasting more of your time and causing delays in your schedule.
Working with us gives you the guarantee of professionalism, effective communication and outstanding visuals. We also ensure consistency in style and quality across multiple images and formats, ensuring a cohesive and impactful message every time.
Yes, a 3D model is always preferred to 2D CAD drawings and can accelerate CGI production. However, these models will not have been designed to achieve photorealistic results, so we will need to make some improvement and optimisations. Our clients typically provide 3D models produced in technical CAD software (Revit, Rhino, etc.) or created in architectural software (SketchUp, 3ds Max, etc.).
Yes, we can incorporate people into any architectural render. It is an excellent way to add a sense of scale to the scene and bring it to life.
Yes, we can render your images as large as you need them. As standard, we produce our renders at 5,000 pixels on the longest dimension. This resolution is perfect for presentations, digital marketing materials and printed brochures but may look slightly low-resolution on larger formats such as billboards or hoardings.
Of course, still renders can be combined with animations and interactive walkthroughs to create a comprehensive set of marketing content. A large amount of the 3D modelling, lighting and texturing work will have been completed in the renders and as a result, we can offer animation and interactive options at discounted prices.
The timeframe for an architectural render project is dependent on several factors:
As an estimate, we suggest allowing up to 4 weeks for projects with 1-6 images and 4+ weeks for projects with 7+ images. We do accept expedited projects on a case by case basis. Please contact us for more details.
We include two rounds of revisions as standard, though this can be adjusted to fit the needs of different projects. For projects where exploring various design options would be beneficial, we recommend allowing additional revisions. We’re happy to advise on the ideal number during the proposal stage. For more information, check out our post on working with Curved Axis.
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Whether you want to discuss an upcoming project, talk about career opportunities or just say hi, we would love to hear from you!
If you have a question about architectural visualisation that we haven’t covered, feel free to contact us via email at info@curvedaxis.com or call us at +44 (0) 20 3870 4385.
Discover more about the other visualisation services we offer.